The Aspire Group has made great strides into developing U.S. sports sales techniques in the Australia sports market. Overseeing those efforts has been Ben Pincus, along with his wife, Nicole (who was interviewed on Ep. 78 of the podcast when she was at the Atlanta Motor Speedway). Ben Pincus illustrates some of the misconceptions about selling in the Australia sports market, as well as assets that Oz has to offer. Pincus shares his insights into telephone and group sales, two practices that are uncommon in Australia, but taking hold through the Aspire Group's efforts. Twitter: BenPincus
