Special guest Matt Clawson, Realtor and contributing writer to Houzz.com, joins us to share his insights into writing for real estate publications, including where he gets ideas, the writing and editing process and how to get your articles published.
Matt also shared some lessons drawn from his writing experience, such as contributing to Inman magazine and writing email and sales page copy, as well as ideas for capitalizing on your published articles by incorporating them into your marketing.
We also answered a couple questions on how to follow up with future seller leads, and how to pre-qualify a potential seller before investing time doing a CMA or listing presentation.
