Endurance International Group's Director of Digital Campaigns, Susan Rutgerson, joins the Marketing Cloudcast to talk about Endurance's most successful B2B email campaigns. Endurance delivers technology solutions for millions of small business owners. Joel and Heike ask Susan what types of personalized email content work best (beyond first-name personalization), why Endurance decided to adopt an educational instead of promotional email strategy, and what email metrics Endurance uses beyond ROI.
