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Customer Confidential: Untold Stories of Earned Growth
Ep. 14: Breaking down the "invisible fence"
Released: Jul 7, 2014
Tony Ezell, vice president of global market research at Eli Lilly & Co., discusses how trust (7:10) and a company's culture (21:22) play a role in developing loyalty, and the dangers of "invisible fence syndrome" (23:00).
Ep. 14: Breaking down the "invisible fence": Tony Ezell, vice president of global market research at Eli Lilly & Co., talks about the company's efforts to provide a better customer experience.
