Consumer demographics are one of the key ways that franchises are gaining insights into how their fans behave. Cole Harper founded DoorStat around the idea of engaging each piece of data to reveal more about consumer habits, trends and ways to build revenue around a cohesive manner of interaction with the venue. Harper discusses some of the ways that the buzzword trends of "big data" have been transformed into a world of analytical achievement for franchise executives. Harper talks about the infrastructure require in order to handle robust tasks in terms of breaking down and achieving marketing effectiveness. Twitter: @DoorStatCole
