The advances in livestreaming have allowed consumer accessibility to events that normally were ignored by traditional media outlets. EverSport CEO Wayne Sieve discusses the convergence of how new media and high definition have transformed availability of event broadcasts onto every device imaginable. Sieve talks about the early days of livestreaming, back at Yahoo! in the mid-2000s, prior to leaving and eventually founding his own company, which now helps catapult several college and professional teams into a livestreaming mecca. Sieve paints a picture of where the industry is headed, and how each event can built a following of consumers, based on the increasing availability of the live entertainment product. Twitter: @EverSportTV
