In this episode of Audio Outdoorist, we talk with Chris Ritchie, manager of PR and communications at Thule. Out of about 2,000 workers worldwide, Thule employs 1,000 in the USA. The benefits of making products in the USA go beyond branding and high-quality production for a hard goods producer. Ritchie says that strategically located factories allow Thule to respond to trends in weather and reduce shipping costs. Thule Group is the owner of a collection of brands all related to the outdoors and various types of transportation solutions. It is the market leader in cargo carriers for automobiles and a leading company in the outdoor and bags market. The Thule motto is "Bring your life”.