Bobby Borg, author of Music Marketing for the DIY Musician, spoke with Ryan, host of Break the Business podcast. Bobby Borg talked about how to achieve "career execution" as an indie artist and much more! Click play below to learn more and let us know what you think!
About the Book Music Marketing for the DIY Musician is a book written by Bobby Borg. Written by a professional musician for other musicians, Music Marketing for the DIY Musician is a proactive, practical, step-by-step guide to producing a fully integrated, customized, low-budget plan of attack for artists marketing their own music. In a conversational tone, it reveals a systematic business approach employing the same tools and techniques used by innovative top companies, while always encouraging musicians to stay true to their artistic integrity. It's the perfect blend of left-brain and right-brain marketing.
Bobby Borg is a former Major label, independent, and DIY recording/touring artist with over 25 years experience. A graduate of Berklee College of Music with a BA in Professional Music, and UCLA Extension with a certificate in Marketing Management and Project Management, he serves as a music business educator at Musician's Institute in Hollywood and at the University of Los Angeles in California, and he also arranges educational programs with institutions overseas. As a music business and A&R consultant to managers, labels, and supervisors, Borg is also a prominent guest speaker at music industry events and a regular contributor to international music business publications.
Break the Business Podcast A show for indie artists and the people who love and support them. The Break the Business Podcast is a fun and informative discussion of entertainment law (for non-lawyers), independent artists, and popular culture. Click here to listen to more of their podcast!
About this Podcast A performing arts podcast, Onstage and Backstage features authors who write about theatre, music, film, or television with guests of their choice. This podcast is brought to you by Hal Leonard Performing Arts Publishing Group. All books can be found at halleonardbooks.com, Amazon, B&N, and independent bookstores.
Hal Leonard Books is one of five imprints of the book publisher Hal Leonard Performing Arts Publishing Group. It offers publications for performers and fans passionate about music, including: discographies, band bios and memoirs, and books on music equipment, instruction, recording, and more.
Hal Leonard Performing Arts Publishing Group is the trade book division of Hal Leonard Corporation. We have the largest collection of books and DVDs for aspiring and professional musicians, producers, engineers, directors, actors of stage and screen, and discerning fans of pop culture, cinema, television, Broadway, jazz, blues, hip hop, rock 'n' roll, and more! Visit our imprint websites below: