If you have ever tried (and failed) to connect with a high-profile prospect by sending them a personalized – but unsolicited – “cold” email message, you need to listen to this interview with Alex Brennan, Chief Marketing Sumo of InspireBeats.com.
Over the past year alone, Alex’s company has sent over 1 million cold emails for their prospects, with 2-3% of those messages resulting in the generation of an actual high-value introduction.
Their technique is so effective that it actually caused a jaded old marketing wonk (me) to respond and agree to interview Alex on Radio Free Enterprise.
At the bottom of this page is the exact email (Subject Line and Body Text) that Alex sent me on December 10, 2015 which resulted in him being interviewed eight days later.
If you are in the business-to-business space with an offering that creates a high-level client lifetime value, this service can be a cost-effective way to generate a never-ending stream of qualified prospects.
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— ORIGINAL EMAIL ALEX SENT FRANK —
Room for another interview Frank?
Just came across your podcast and I love the charismatic way you interact with your listeners.
I’m head of growth for a company called InspireBeats – we do fully managed sales and lead generation for startups and agencies, similar to LeadGenius. Naturally, we’re trying to get the word out
Since we target a similar group I think it would be quite interesting for your audience to hear some of these insights:
* What we learned sending over 1,000,000 cold emails* Prospecting: how to find the perfect B2B lead* What to use instead of a sales script* Why conferences are a hugely overlooked lead gen spot
And all that good stuff. Does that sound interesting?
P.S. Awesome episode about the power of podcast appearances!