This short episode kicks off 2016, Intrepid-style! After working with 25 innovative entrepreneurs in Q4 of last year in the successful, first ever A-Game Mastermind, and closing the year supporting Verde’s 53 brands, I’ve got some ideas about where we’re all headed in 2016. Plus, we talk smart cars, wearable tech, and drones just for fun!
This is the year for the migration from the Old to the New Playbook - that’s my terminology for how we connect with, acquire and convert our ideal fans, followers and customers. It’s a whole new world for customer acquisition and I’ll be using this as the basis of my free monthly content and trainings this year.
In this show, I also talk about the convergence from traditional brand storytelling (Old Playbook) into digital direct (New Playbook). In 2014, I spent a year earning a business consulting and coaching certification, during which time I immersed myself in the world of online marketing. So much of what I’d learned then that I never felt I’d use at Verde is now highly relevant.
Also, I’m also announcing my new, completely free trainings that will be coming to you on a regular basis in 2016!