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Customer Confidential: Untold Stories of Earned Growth
Ep. 22: There's no such thing as an "average" customer
Released: Oct 30, 2014
Peter Fader, co-director of the Wharton Customer Analytics Initiative at the University of Pennsylvania, talks about using data to understand consumers (5:20), become more customer-centric (13:08) and target the most valuable customers (32:22).
Ep. 22: There's no such thing as an "average" customer: Wharton's Peter Fader argues that companies should make business decisions with their most valuable customers in mind.
