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Customer Confidential: Untold Stories of Earned Growth
Ep. 25: Brewing loyalty at Starbucks
Released: Dec 4, 2014
Howard Behar, who spent almost two decades at Starbucks, discusses the importance of letting employees be themselves (9:41) and encouraging creativity (14:35), and the origins of the Frappuccino (27:47).
Ep. 25: Brewing loyalty at Starbucks: Howard Behar explains how Starbucks used customer service and a consistent product to build a loyal following.