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Customer Confidential: Untold Stories of Earned Growth
Ep. 26: The engine that drives customer loyalty in B2B
Released: Dec 11, 2014
Lori Cobb and Dave Crompton, executives at the engine maker Cummins, discuss their Net Promoter System efforts (11:40), the complexities of B2B markets (15:09) and what it takes to forge an outwardly focused culture (32:54).
Ep. 26: The engine that drives customer loyalty in B2B: Lori Cobb and Dave Crompton of Cummins discuss the engine maker's Net Promoter System efforts.
