Happy new year and welcome to the first solo episode of 2016. Neal has been thinking a lot about skills of the best social media marketers, and what he’s going to be focusing on this year. The answer is focus: social media marketers wear lots of hats, and the only way to maintain a strategic approach is the ability to focus and keep on track. Listen in to hear how Neal keeps focused, and why focusing on your business objective is crucial to your success.