In this episode of Paleo Magazine Radio, host Tony Federico talks with Dan Pardi about how his father's battle with cancer taught him that information isn't everything. What he learned by talking to low-fat proponent Dr. Dean Ornish what a behavior model is, and how it can explain we make the choices we do. Why failure and hard work are essential ingredients in changing behavior. How he hopes to create a system that will serve up long term sustainable change to the masses. This conversation goes a little long - good news for those of you who are eager to get equipped with some knowledge bombs and start blowing up old habits and negative behaviors ASAP.