How do you break into the business as a new agent, or break into a new market? Ashley Horcher did both, getting into real estate after moving to the Bay area. In our latest episode, Ashley shares how she built her business over the past two years on 5 low-cost lead generation activities, including Zillow and Facebook private messages.3 Takeaways:1. Get more Zillow reviews by sending a closing gift with handwritten request note paired with an email with your Zillow profile link2. Send Facebook private messages to reconnect with your database and generate referrals3. Pick up as many Open Houses as possible - They're one of your best free marketing options So follow Ashley's example: Start with your sphere and use free and low-cost options to connect with them combined with Open Houses. This allows you to break into your target market while capturing as much business from your personal sphere as possible.