Today you can listen and learn as Mike talks with Thabs Lekota and Tamara Roberts from Maid on the Move all the way from South Africa about pricing cleaning jobs.
You can find out everything about Thabs, Tamara and Maid on the Move at:
http://www.maid.on.the.move.pyot.biz
The key to pricing cleaning jobs and getting out of the low bid rat race is to stop competing with every other cleaning company for a very small amount of bidders. Even better- discover how to the be ONLY bidder in the conversation. When there’s too much competition your prospects are almost always going to go for the lowest price. Combat this by communicating with prospects before they start asking for bids and educating prospects on how your services solve their specific pain.
BONUS- If you aren’t the cheapest you might as well be the most expensive
When pricing cleaning jobs, you must leave yourself enough margin to educate your prospects on your value instead of just trying to be the cheapest.
Mike drops a bunch of wisdom including:
Using a USP Finding specific customers with specific pain that you can fix How to get the conversation focus off price and onto value All leads/ customers are NOT created equal If you don’t have a relationship they are going to go with the cheapest vendor It is easy to price properly when you have enough bids Don't do small frequent price raises - raise prices less often by bigger margins
Thabs and Tamara share some good stuff in the lightening round including:
Don’t be afraid to approach your clients, do what you have to do You can’t run your business from a fear based position Make sure you invest in marketing
If you like numbers, check out this podcast: http://growmycleaningcompany.com/when-to-hire-an-accountant-for-your-cleaning-company/
To get the full scoop on accounting, CPA’s and bookkeeping for your cleaning company!
That is an overview of just SOME of the great things we cover today, so tune in and don’t forget to subscribe to our YouTube channel so you don’t miss anything.
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