Daniel Lemin authored the new book Manipurated: How Business Owners Can Fight Fraudulent Online Ratings and Reviews. He's also senior strategist at Convince & Convert and founder of One Good Brand. Daniel joins the Marketing Cloudcast to educate marketers on what's really behind those terrible one-star or glowing five-star reviews, how the system manipulates businesses, and what marketers can do about it. If you've ever wondered where Yelp or TripAdvisor fit into your marketing strategy, this episode is for you!