The words Inbound marketing, paid traffic, and sales funnels get thrown around a lot but we often overlook one our most prized possession, our warm market. If you’re not making referrals a part of your business then you’re leaving money on the table.
Jody Layne built her career in direct marketing working in the political area and for non-profits. One day, back in early 2010, she thought about referrals and word of mouth marketing and wondered why more businesses weren't focusing on referrals. So, Jody and her team tried to do one for a client. It was practically impossible to keep up with all the transactions. It took up too much time and the effort did not equal the reward. Enters Expect Referrals.
Listen and learn about the 1,000 year old marketing strategy that beats cold traffic every time and how to start implementing it as a strategy in your business.
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