This content requires a premium subscription.
Please log in or subscribe to continue.
Customer Confidential: Untold Stories of Earned Growth
Ep. 43: How Birchbox unwraps customer data to open up delight
Released: Jun 18, 2015
Birchbox cofounder Hayley Barna discusses how the beauty e-commerce company got its start (3:02), how it rigorously tracks customer buying behavior (14:36) and its decision to open physical stores (27:46).
Ep. 43: How Birchbox unwraps customer data to open up delight: Birchbox cofounder Hayley Barna discusses how her company uses customer data to design a personalized customer experience.
