After criss crossing the United States, attending a heap of trade shows in the past two months, our resident retail and sales guru Michele Flamer visits the Intrepid Entrepreneur for her third time in the chair!
Michele basically holds a Ph.D. in sales and training development, and this episode is an uncensored look at what it’s going to take for brands and retailers to break out and be a success story in 2016.
We’re in an economy in which the consumer is clearly in the driver’s seat. This consumer expects extremely targeted messaging and communication, and will respond to the brands and retailers adept at making it appear like they’re speaking directly to them. And this is very good news for the smaller retailers, Michele believes. … Why? Because large brands and retailers are usually just too big to accomplish this.
So what does this mean for you? Play to your strengths! As Michele and I talk about in this episode, focus on how you can take your interaction and communication to the next level - and it will pay off for you! Show your consumers the similar values you share - whether it be philanthropic, general interests, or passions - and connect on those issues.
There are plenty more insights in this episode of the Intrepid Entrepreneur. Thank you SO much for listening and please give this a thumbs up in iTunes of you enjoy the episode!
