#10: Don’t Let Your Clients Call the Shots, with Kelly Azevedo

Kelly Azevedo, founder of She's Got Systems, has always unconsciously created systems around her to dominate, including in college when she won national debate tournaments to be ranked #4 in the nation two consecutive years. Raised by an engineer, Kelly loves training and teaching, and she pursued a degree in Business Management and Communications at Liberty University as she went through school on a debate scholarship. Kelly learned that her innate ability to create and utilize systems allowed her to complete task at corporate jobs in a fourth of the time and sought out a more challenging environment, landing in the middle of two million dollar online businesses. Adapting quickly to the fast-paced environment, constant changes, and ever present challenge of communication in the online world, Kelly has supported her private clients in their group programs, private clients, product launches, and all the daily business. Now working with marketers, coaches, teachers and professionals, Kelly continues to connect with entrepreneurs who are passionate about why they're in business and need support seeing how to make it all happen.

In this episode Kelly and Stacy discuss the struggles of running a business in the early stages, including giving yourself the authority you deserve.

Some highlights include:

At minute 3:00, Kelly talks about being an employee who was so efficient that her employers cut her losses. She talks about how this experience forced her into working for herself and how this has paid off for her.

The most important skill as an entrepreneur is discernment. At minute 6:00, Kelly talks about why you need to really think about whether suggestions you’re given are right for you.

“I was letting my clients call the shots.” At minute 9:00, Kelly talks about how she learned the that only the clients that want to do business the same way that you do are the clients that you should work with.

At minute 13:00, Kelly shares a great metaphor for work-life balance. It exists, but you can’t have the perfect balance all the time.

Give people the tools they need to succeed. At minute 17:00, Kelly talks how to delegate effectively.

Pick employees you enjoy working with. (minute 20:00)

“Every struggle is a missing system.” At minute 22:00, Kelly talks about why you need to talk to someone who has been there when you’re considering closing down your business.

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