Founder, Arnie Malham, of CJ Advertising seems to have done everything right while growing his business. He founded his niche advertising agency with the help of others. After proving his worth to his initial clients, they introduced him to other prospective clients within the same industry. He used his private business book collection to start an education movement within his company, which then led to another revenue stream, the Better Book Club. Also, when he hit the 10 million dollar/25 employee mark, instead of getting stuck in mire he joined EO, which helped him to propel his company forward. “Courage is a key component to success”, he says. Arnie shares which books influenced him and his organization in today’s episode.
Key Takeaways:
[1:11] Founding and growing CJ Advertising
[3:38] Employee education was a struggle until we built software which helps to reward readers
[5:50] Changing the mindset of an entire organization
[7:54] The importance of recognizing the title of Founder
[9:58] You must have courage when struggling to grow your new business
[14:31] Live or Die - Jumping over the 10/25 hurdle
[15:51] Using pattern recognition to find solutions faster
[17:37] Resilience
[19:12] The art of letting go
[21:26] ‘Now Arnie’ would tell ‘Past Arnie’ to chill
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