Ever wonder why your healthcare website doesn’t rank? Do you get frustrated by the fact that new patients can’t find you or your website?
While many medical practices now have a website, most are frustrated because;
Can’t measure the ROI Website Doesn’t Rank - aka it’s not growing the practice Work/Cost Benefit ratio seems unfavorable How Search Engines WorkThe whole process of “search” begins when we “Google” something. Usually, when we are “Googling” we need an answer to a question or a solution to a problem.
Search engines are all similar in that they crawl, read, memorize and index every webpage in cyberspace. Their job is to present a listing of the best webpages most likely to answer your question or solve your problem.
Each search engine differs, slightly, in the formula for which they arrive at the “best” webpages to list.
Most search engines are similar; however, in that the major factor in comparing websites is the quality of the content of the webpage. The webpage with the best adn most relevant content will generally be ranked highest.
As a website owner, knowing how the search engines will interpret, analyze and rank your webpage is the process of Search Engine Optimization. SEO is a collection of techniques to inform the search engines about yoru webpage.
Search Engine OptimizationFor any website to rank, the practices and techniques of Search Engine Optimization (SEO) must be employed.
Fancy graphics and logos may enhance the visual appeal of a site, making it very attractive to the human eye, but these visual items do nothing to boost the rankings of a website.
Search engine optimization (SEO) focuses on the content of your website allowing your site to rank better than your competitors...based solely on the quality and relevance of the content of your site.
The comparison of one site’s content to another is the basis of the search engine algorithms and the methods which are employed to “tell” Google how and why your content is “better” is the art of optimization.
Search engine optimization is the art of getting your webpages to rank and is the first step to turning your website into the most important marketing tool you've ever had to grow your practice and organization.
Russ...and Randy
Healthcare and Medical Internet Marketing
Healthcare's Rx for Web and Social
