How to Get Government Cleaning Contracts
Are you looking to make that leap into government contracting? Before you go down the route of getting special certifications, minority certifications and chasing that Government Cleaning Contract dragon, you need to ask yourself who is your target customer?
Mike coaches Anthony Fisher of Anthony’s Janitorial Maintenance on how to get government cleaning contracts. Anthony is currently in the residential and commercial market but wants to specialize in government contracts with his minority owned certified cleaning business.
Have you gotten confused or derailed with special designation? Find out why having the designation does not necessarily mean you will get the contract and what you can do to get a leg up on your competition.
Mike explains how to find out what your ideal customer really wants so that you aren’t trying to sell them something they don’t even want or care about.
BONUS TIP: They want a problem solved or their life to be better not necessarily than the cheapest price.
Mike shares how to get the answers to helping your customers reach their goals.
Certifications aren’t easy to get or maintain, you’re competing against the guy that ONLY does government contracts. Fortunately there is an antidote, listen in to hear how to not only compete, but crush your competition and master how to get government cleaning contracts.
BONUS TIP: The government wants you to understand their rules and make sure you know how to follow them perfectly.
But don’t be fooled by the allure of fame and riches with the government, find out why if the government is only 20% of your business they aren’t worth your time
The good news is it’s a great time to be in the commercial cleaning space even if you don’t know how to get government cleaning contracts or even want them.
But if your heart is set on working for the man, it should be your full time job. Mike explains how long it actually might take to carve your niche out in the government contract world, you might be surprised.
BONUS TIP: The best 12 ideas you have are always going to perform below the 1 idea you put all your focus on .
Mike explains how to know your niche inside and out and how that can be your ticket to success. Why being able to answer your customer’s business questions and not their cleaning questions can revolutionize your closing ratio.
Finally Anthony shares his wisdom in the Lightning Round
Never leave a customer unsatisfied Don’t give too much responsibility to employees that aren’t ready Learn your niche
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