Chris Fox, the author of Write to Market, visited the show this week for our latest lab segment. Jim and Bryan thanked their patron Kathy Coakley and her book Dad's Girls ( http://www.kathycoatney.com/dads-girls/ ) before launching into their final double-digit show (#99!). The trio of tips included pointers on burnout, book file sizes, and social media image sizes. The top five news focused on the Amazon recommendation algorithm, Facebook ads, expert reviews, keywords, and Scribd's latest scale back. This week's Question of the Week: Which opinion do you trust more when you buy books: experts or friends/Amazon strangers and why?