Todd Herman is the founder of The Peak Athlete, a mental toughness training and sports research company, advising pro and Olympic athletes for over 18 years. He’s also creator of 'The 90 Day Year' program, a goal achievement system used by athletes, entrepreneurs and high profile companies, as well as government agencies around the world. “I agree, working smart is important. But there is no substitute for working hard. I can't take someone who is fundamentally lazy and turn them into someone successful.”
