How do you avoid Shiny Object Syndrome in a world that pressures you to be on every social media platform all the time? Join us as we break down a recent article on social media and explain how it applies (or doesn’t apply) to real estate.
Takeaways + Tactics
1. If you don’t understand marketing, you’re probably going to waste a lot of time on social media
2. You don’t have to be everywhere - focus on finding your best platform and stick with it
3. It’s hard to track expert status or celebrity status back to specific deals, but that status is so powerful it’s worth investing time to create
You don’t have to do everything or be everywhere. Find what works for you, build your audience there, and relax. Don’t fall victim to Shiny Object Syndrome!
