We’re back with Part 2, finishing up our commentary on the 25 Nuggets of Essential Social Media Wisdom. We talk about not boring people to tears, short versus long-form content, consistency over time and bringing value through your platform. What’s a platform? A place where you show up and publish content that delivers value well in advance of asking for something.
You’ve got to be out there, have a personality, have backbone, have an opinion... Just go be you. -Greg McDaniel
Takeaways + Tactics
1. Show your personality on social media - no one pays attention to people who are as boring as wet cardboard
2. Find a small niche and focus on building an audience there first before expanding
3. When you publish content and deliver value to the world, the value may come back to you from a completely different group of people
First we answer a question from the Facebook Group on how to follow up with FSBO’s after dropping off an info packet. Greg would focus on building the relationship and bringing something of value. Matt agreed but added that you need a plan to communicate with them over time, a FSBO system, and if you set up that system first it will keep you from wasting time flying by the seat of your pants.
Then we dive into social media wisdom, from being yourself and showing your personality, to finding your niche. Remember, it’s better to build an audience in a small niche first and then expand.
If your platform is blogging, bullet points and lists are your friend, keep things direct and clear. Clear is always better than clever. For inspiration on headlines, check out viral content sites like Buzzfeed and Upworthy.
If your platform is audio or video, you may need to amplify your energy level a little bit to come across and be entertaining. For length of video or audio, a great rule of thumb is to make your content as long as it needs to be, but as short as you can.
No matter what your platform is - audio, video, blogging, photo-sharing, tweeting - people are scanners. Just get started, put out content and then keep an eye out for ways to create impactful content that “punches people in the nose.”
Free download Call-to-Action - Click here to download your free PDF, Greg’s Favorite Scripts, featuring scripts for buyer and seller lead follow up, price reduction and objection handler scripts and much more.
