“The Onion Campaign”
In this episode, Kim talks about the last in the series of the TOM campaigns, The Onion Campaign.
Key Takeaways!
This campaign can be used in combination of all the other campaigns mentioned. People learn things in many different ways, and you have to communicate differently to reach different audiences. Thankfully Facebook offers many different formats of ads: Long Form Post, Video Post, Auditory Post, sending traffic to a podcast, or send people to an interactive quiz or contest. When you layer your campaigns with different elements or ad types, you are much more likely to reach your audience effectively. It takes 5 contacts in order to make a sales conversion - Most business setup one ad, and that is all they have.Ad Example:
Ad 1 - Promote a long form post Ad 2 - Setup a lead ad Ad 3 - Retarget with a ‘Clicks to website ad Ad 4 - Upload a video Ad 5 - Do a basic website click or conversions ad inside the Ads ManagerResources Mentioned in this Episode
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