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There's a lot more to recipe writing than meets the eye. Previous blogging experience is certainly helpful, but with a cookbook, the pressure is on to make the reader's experience truly remarkable. Unlike a free blog post, someone paying $20 or $30 for a cookbook expects that they will achieve their desired culinary results right away. Therefore, getting a recipe cookbook ready means rigorously testing every element, scrutinizing the measurements, and refining the process, but perhaps more importantly, it requires that the author use empathy, thinking about cooking from their reader's point of view.
Famous for meticulously testing and retesting recipes for everything from chocolate chip cookies to Tuscan-style beef stew, America's Test Kitchen has built their brand on developing and sharing bulletproof recipes that literally anyone can make, so when I heard that ATK had tackled Paleo, I had to find out more. On today's episode, I'm joined by ATK Chief Creative Officer Jack Bishop.
In this conversation, Jack discusses his background as a food writer and cookbook editor, how many times America's Test Kitchen tests a recipe, and how one ATK author actually developed a rotator cuff injury from stirring 2,000 pounds of test fudge, what it's like for his kids growing up in a household led by 2 professional food writers, where he does his grocery shopping, how ATK heard about Paleo and the approach they took to producing their book "Paleo Perfected", and which perfect Paleo recipes are now in Jack's regular dinnertime rotation.
Click Here for the full transcript
In This Episode Tony and Jack discuss:
Links & Resources:
Check out the ATK site, americastestkitchen.com Visit him on Facebook | Twitter | YouTube Buy a copy of their new book, Paleo Perfected
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