If there's one person who can own a room simply by walking into it, Wayne Stickney has that title outright. Long Beach State's Sr. Associate Athletic Director for Major Gifts & Revenue Acquisition, "The Stick" talks about how to engage donors from the lowest giving levels and earn their trust enough to build a base of solid support through a multi-level, multi-year engagement. Stickney discusses some of the ways that he has learned to embrace change, as well as handle expectations of those above him with the realities of financial gift support when it comes to the budgetary process. Stickney chats about his overall vision for athletics as a community relations tool, as well as how he views the professional development of those he supervises in the department. Twitter: @Styckrunner
