The New York Times has called him "a public relations all-star who knows everything about new media and then some,", while Investor's Business Daily has labeled him "crazy, but effective." Peter Shankman is a spectacular example of what happens when you merge the power of pure creativity with Attention Deficit Hyperactivity Disorder (ADHD) and a dose of adventure, and make it work to your advantage.
An author, entrepreneur, speaker, and worldwide connector, Peter is recognized worldwide for radically new ways of thinking about Customer Service, Social Media, PR, marketing and advertising. Those books include Zombie Loyalists, Nice Companies Finish First, and Can We Do That?
Peter is best known for founding Help A Reporter Out, (HARO) which in under a year became the de-facto standard for thousands of journalists looking for sources on deadline, offering them more than 200,000 sources around the world looking to be quoted in the media. HARO is currently the largest free source repository in the world, sending out over 1,500 queries from worldwide media each week. HARO’s tagline, “Everyone is an Expert at Something”, proves over and over again to be true, as thousands of new members join at helpareporter.com each week. In June of 2010, less than two years after Peter started HARO in his apartment, it was acquired by Vocus, Inc.
Peter is the founder of ShankMinds: Business Masterminds, a series of small business entrepreneurial-style masterminds in over 25 cities worldwide. I've personally attended Shankminds and it has helped me uncover roadblocks that would have taken me years to figure out on my own.
Key takeaways:How fast loyal customers will change their minds if you don't pay attention to three things. Why the C-Suite MUST be accessible through multiple channels to key stakeholders, employees, and customers without feeling like they have to give up their life. How to set the tone to have quick, productive conversations so that each meeting doesn't need an hour.