How can two companies make or sell the same product, and one be far more successful than the other?
The amount of information that our target customers have access to is beyond overwhelming. How can a brand, vying for our ideal customer’s attention, stand out, be discovered and be engaged with by the right people?
The answer to that question is brand storytelling, and that’s what my March Intrepid content blitz is all about.
Storytelling is the gas on the fire that is branding. It’s what allows one brand to rise above another that sells a similar or even identical product or service. Humans have been telling stories for as long as they have been around. Storytelling creates emotional connection when done authentically and creatively.
When a brand does a stellar job with its storytelling, it captures the why in a way that makes the ideal customer the absolute hero (or heroine) in the story.
Storytelling is the one thing that brands must get right if they want a consumer’s attention. In fact, I have a completely free webinar on the subject coming up very soon, where I go into real depth on the steps required to craft your perfect story. But today, on this solocast, I’m giving you the nuts and bolts of what you need to know to get well on your way to crafting your perfect brand story, and taking your consumer interaction, engagement, and rabid-fan-behavior to the next level. Get ready to go big with brand storytelling on this episode of Intrepid Entrepreneur!
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Take time to craft and continually revise your brand’s story, always making your avatar (ideal customer) the hero.
March Free Webinar: Nailing Your Brand Storytelling
Book: “The Business of Belief: How the World's Best Marketers, Designers, Salespeople, Coaches, Fundraisers, Educators, Entrepreneurs and Other Leaders Get Us to Believe” by Tom Asacker
Interested in joining the membership site coming soon? Send a request email to email@example.com
Show Notes: IntrepidEntrepreneur.net/SoloCast