Max Makewell is a New York City based artist and muralist, but it wasn’t always this way. He grew up in a family of artists and started his career as an artist, but then transitioned into the startup world. It was only after spending a few years there that he came back to being an artist full-time. In this episode, Max talks about owning your identity, making your way through obstacles, and building relationships as the core of marketing your art.
Here are three things you can learn from Max:
You Determine Your Own IdentityAlthough he didn’t realize it at the time, Max grew up as an artist. His grandfather and mother were both artists. He grew up thinking everyone had artistic upbringings, but only realized what being an artist meant later in life.
He studied it for many years thinking he had to be an artist. It’s all he knew.
Then, he changed his course and worked for a startup for a few years. It was only then that he realized he wasn’t just an artist. He wasn’t a search engine marketer. He was someone who is creative when he produces something.
It was at this point that he made a conscious decision to go back into the arts. It wasn’t because his parents told him to. It wasn’t because society told him to. It’s because he made the realization for himself.
We don’t need others to tell us who we should be or what we should do. You can determine your identity for yourself. Don’t let others label you as something you’re not.
Obstacles are UnavoidableNo matter who you are or what you do, you will face obstacles in life. We face obstacles every day. There’s no use in trying to run from them. Instead we need to think about how to approach these problems.
Max thinks we should be like water. Water is malleable. It’s able to “assume different shapes” in order to make it past these obstacles. If we can adapt and endure through these challenges, we will make it through to the other side.
He believes that the best way to approach our biggest challenges is to think about the here and now. Figure out what your next move is. Just keep growing and moving in the right direction.
Instead of running from obstacles, figure out how to make your way around them. We all face obstacles in life, it’s what you do with them that really matters.
One of the most important things to remember about marketing your art is, it’s about relationships. It’s a relationship between you and your audience. It’s a relationship between you and the person who is deeply affected by it.
It is much better to create a relationship with people who like your art then it is to just try a bunch of different tactics to sell it. People don’t like being sold to. Art is no exception. People want to feel connection with each other and the world. Art is the perfect way to do that.
Max thinks you need to have a great relationship with your audience. When you are in a great relationship, you “don’t look for what you can get” from the other person. They don’t look at what they can get from you. In a great relationship “you’re both in a great place, so you want to share with one another.”
When you have a great relationship with people who love your art, you mutually benefit from it. It’s not a give and take relationship. It’s a give give relationship.
