Recurring clients give your business greater stability and sustainability. They are gold. Tommy Joiner explains how he and his partner built up a content marketing business Gingerbread Marketing, based on recurrent clients, selling monthly packages.
Tommy tried converting his last business, based on email marketing, into using a recurrent strategy by offering retainers rather than one-off projects, but it didn't stick. His clients didn't get value from the monthly packages. When he set up his current company, he and his partner decided that recurring revenue was important to them so they chose to specialize in something that is inherently recurrent, blog posts. Check out what decisions he made to create a successful business.
