Jeff Ianello has experienced an evolution from his time in sports. While at the Phoenix Suns as a Vice President of Ticket Sales and at the NBA's TMBO, Ianello was on the primary side of the business. Now, Ianello sits on the opposite end, advocating for why digital distribution and the secondary market can help grow revenues for teams. Ianello talks about his catharsis into the world of resale and how it broadened his perspective on what truly lies out there for teams to explore. Ianello shares his thoughts on the New York Yankees' decision to stop print-at-home ticket acceptance, and its affect on the New York FC crowds for Opening Day of the MLS season. Twitter: @Jeff_Ianello
