Franchesca Ramsey went viral. Her video Stuff White Girls Say to Black Girls (I addd a euphemism with Stuff) took off like a rocket ship. She was an early adopter of YouTube and created regular videos, but that one video really went viral. Imagine if your video was picked up by MSNBC, Mtv, the BBC. Even Anderson Cooper, who had a network show at the time, came knocking at her door for an interview.
We all have choices about what to do when the work we love gets super-popular. Franchesca eventually thrived as she now works as a writer for The Nightly Show with Larry Willmore on Comedy Central. But she hit a lot of bumps on the way. She is a great example of the influencer economy because she put in the work to become successfull. She wasn't solely focused on fame and money, like many people are in the digital economy.
Listen to the Stories From The Influencer Economy archives with entrepreneurs like Brad Feld, Troy Carter and Burnie Burns of Rooter Teeth at our Influencer Economy website: http://www.influencereconomy.com/
Early on in life Franchesca a teacher of hers asked her what she wanted to be known for later in life. The teacher asked her to list three characteristics, and Franchesca wrote down she wanted to be known as 1) honest 2) smart 3) funny and when she was older Larry Willmore and the team @ The Nightly Show hired her for those traits.
Franchesca Ramsey's website: