In this special episode of PSM, Brad interviews Joe Pulizzi, entrepreneur, speaker, author and podcaster on content marketing. Joe is founder of the Content Marketing Institute and author of the bestselling book Epic Content Marketing. In this podcast, Brad and Joe discuss the six key steps of content marketing and the topics within Joe’s new book Content Inc.
This week’s links:
Content Marketing Institute
Epic Content Marketing: How to tell a different story, break through clutter, and win more customers by marketing less