“A New Way To Create An Audience On Facebook!”
In this episode, Kim talks about the updates on Facebook and a new way to target people who had a relationship with your brand.
Key Takeaways!
Recall the Models:
TOM model (Get the TRUST, Opt-In and Monetize) MOM model (Being Magnetic, getting the Opt-In, and Monetizing) Reach people with a video! - Videos are great for getting impressions, comments and building audience engagement. But not active on the get the opt-in. Now you can create an audience of people who have seen your video! This is based on engagement. You can retarget people based on how long they’ve watch your video. You can now retarget them with an ad. You see where they have stop watching on the timeline of the video, in order to get specific on your messaging.Resources Mentioned in this Episode
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