Ty Stafford, a video strategist and advertising innovator who featured in this year’s Forbes 300 under 30 list. Ty’s won awards at the Webbies and Streamies, and has worked with the likes of Walmart, Red Bull and Ubisoft. Listen as Nathan and Ty drill down into content marketing, social media, and the future of brand management.
Famous 5
Favorite Book? – Orbiting the Giant Hairball
What CEO do you follow? — Stefan Kozak
What is your favorite online tool?— Youtube Analytics
Do you get 8 hours of sleep?— Not a chance
If you could let your 20 year old self know one thing, what would it be?— Nothing! I hope my 20 year old self could stay as optimistic and naive as I did - otherwise I wouldn’t have had a chance.
Time Stamped Show Notes:
01:20 – Nathan’s introduction
02:00 – Welcoming Ti to the show
02:17 – What Ti’s doing right now
02:35 – Currently helping Red Bull translate social media campaign into sales
04:00 – Red Bull is focusing on Facebook for their content marketing
05:30 – The challenge of measuring sales impact
06:20 – 100,000 views a day is the goal for a piece of content
07:20 – Aiming to keep costs of each video beneath $1,000
07:50 – Paid a yearly retainer for the project
08:30 – Pay range in the high 6 figures
09:33 – Omelette currently has around 20 big-brand clients
10:20 – Why Ti loves working for Omelette
12:30 – How social media content is breaking the traditional model for TV and film
15:50 – Famous Five
3 Key Points:
Stay optimistic. If you don’t know what you can’t do...you’ll do it.
Surround yourself with creative people.
Top-notch content marketing has to translate into sales if it’s going to pay off.
Resources Mentioned:
Freshbooks - The site Nathan uses to manage his invoices and accounts.
Host Gator – The site Nathan uses to buy his domain names and hosting for cheapest price possible.
Leadpages – The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+
Audible – Nathan uses Audible when he's driving from Austin to San Antonio (1.5 hour drive) to listen to audio books.
Show Notes provided by Mallard Creatives
The Top is FOR YOU if you are:
A STUDENT who wants to become the CEO of a $10m company in under 24 months (episode #4)
STUCK in the CORPORATE grind and looking to create a $10k/mo side business so you can quit (episode #7)
An influencer or BLOGGER who wants to make $27k/mo in monthly RECURRING revenue to have the life you want and full CONTROL (episode #1)
The Software as a Service (SaaS) entrepreneur who wants to grow to a $100m+ valuation (episode #14).
Your host, Nathan Latka is a 25 year old software entrepreneur who has driven over $4.5 million in revenue and built a 25 person team as he dropped out of school, raised $2.5million from a Forbes Billionaire, and attracted over 10,000 paying customers from 160+ different countries.
Oprah gets 60 minutes or more to make her guests comfortable to then ask tough questions. Nathan does it all in less than 15 minutes in this daily podcast that's like an audio version of Pat Flynn's monthly income report. Join the Top Tribe at http://NathanLatka.com/TheTop
