“How Does Facebook Determine What Ad Gets Shown When?
In this episode, Kim brings light to how Facebook determines who get to see what ad.
Key Takeaways!
They always want to shown relevant ads depending on the relationship build - Friends of Fans and a warmed-up audience. Advertisers Bid Value - Conversions and Leads, shown to those who will fill out a form. Ads quality and relevance to the audience - How is this ad important and relevant to the audience. All these 3 factors are important when trying to optimize your ads and reach.Resources Mentioned in this Episode
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