Adobe Summit:
Jason attended the Adobe summit.
Adobe announced a Cross Device Attribution “Device Co-op” From the retail supersession, Sucherita Mulpuru shared the Forrester mobile forecast,$35B in mobile sales, $977B mobile influenced sales. So for every dollar purchased on a mobile device, another $28 are influenced. Adobe demoed an entirely unrealistic retail use case "REI Shopping Bag" based on technology from Twyst. Razorfish debuted a new set of tools for creating B2B commerce experiences using the Adobe stack, called Razorshop B2BBronto Summit
Scot attended the Bronto conference, and gave a talk on "E-Commerce and the On-Demand Economy"
Other News
Alibaba Group Holding Ltd. announced Monday that it sold 3 trillion yuan ($463 billion) of goods through its online shopping websites in the past year ending in March, a milestone for the company. When their fiscal year ends on March 31, they likely will surpass Walmart as the largest retailer in the worldOnline Grocery - there is some conflicting opinions about the future of online grocery.
HSBC Analysts were bearish - "We remain unconvinced of long-term viability of home deliveries for grocery” David McCarthy While a Morgan Stanley study predicts online grocery is growing fast.
Episode 19 of the Jason & Scot show was recorded on Thursday, March 24th, 2016.
Join your hosts Jason "Retailgeek" Goldberg, SVP Commerce & Content at Razorfish, and Scot Wingo, Founder and Executive Chairman of Channel Advisor as they discuss the latest news and trends in the world of e-commerce and digital shopper marketing.
