Is there a better process for sales? Robert Pryor thinks so. In this podcast, we have a chance to interview Robert, author of Lean Selling: Slash Your Sales Cycle and Drive Profitable, Predictable Revenue Growth by Giving Buyers What They Really Want. In this entertaining and wide-ranging interview, we discuss what "Lean" means to Robert and how he has fundamentally shifted sales thinking by applying lean principles to sales. We also talk about how lean selling applies to startups and nonprofits.