“How To Get Better Results With Your Ads”
In this episode, Kim talks with Jason Swenk. Jason talks to us about how to get better results with your ads.
Key Takeaways!
Most people think about just getting opt-ins when that first start out. You have to think about the traffic coming to your website - Most likely it is Cold Traffic. Theses are the people who have never heard of you, and are seeing your ads. So you may not necessarily want to put out an opt-in to capture their information. Provided value by helping them first! - Maybe by promoting a blog post. Then your audience will warm-up to your content. Then you can get more aggressive - So you can do a retargeting campaign to the people that are not on your list, that have been to your website. Milestone Marketing - Move people through the milestones, in mini decisions. Milestone 1 - is when someone opts-in. Milestone 2 - is for them to engage with the content. Then they become a hot lead! - Now you can position some kind of offer!Resources Mentioned in this Episode
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