Social media has become an important part of the marketing plan
for many businesses. To do it effectively and efficiently,
you need a tool to help with posting, tracking and reporting.
Hootsuite does all of that and more.
Co-hosts Bob Turner and Jason Goff discuss Hootsuite on this
week's podcast episode of Online Marketing Guys.
Hootsuite allows users to schedule their posts for up to five
profiles on the free version, and up to 100 if you pay for a
subscription. Plans start at $9.99 per month, making this
tool very affordable for social media managers.
Hootsuite also delivers additional functionality that social
professionals need. The first is the ability to track a post's
performance. The tool provides valuable analytics so users
can determine what type of post performs best.
Hootsuite also offers a reporting feature which helps prepare
the information your organization needs to see in a clean and
While there are other scheduling, analytics and reporting tools
available, Hootsuite carries out these functions in a central
dashboard that is easy to use.