For many clinicians, we are completely consumed by our "calling." That is, outside of time spent with family, our clinical practices become THE all-consuming aspect of our existence.
The "average" physician in this country works just over 65 hours per week. That doesn't include all the time spent outside of work thinking about how to treat a challenging patient problem; or learning about an aspect of our practice at which we aspire to excel.
This means that many of us spend little time on social media; we spend little time online, unless it is for research related to care of our patients.
So: for many clinicians, our first encounter with social media may be when disgruntled patient posts a nasty comment about our practice, or directly about us, and someone brings it to our attention.
If you don't already know this, it's time to accept this as fact: your online reputation can make or break your clinical practice.
This is Part 2 of our chat about dealing with negative comments online.
You can check out this article on our blog here: http://russandrandy.com/negative-online-reviews-respond/
Be sure to look for the episode on Doctor Rating Sites, too.
And please be sure to rate our podcast (5-stars, of course) so that we can continue bringing you practical tips for branding & marketing your practice!
All the best!
Russ...and Randy Healthcare's RX for Web and Social