“We Did It! Episode 300!”
In this episode, Kim talks about getting traffic and promoting your lead magnet.
Key Takeaways!
“The best lead magnet in the world will not do anything for you unless you get people to download it.”
Map out the Marketing Funnel - Mr. TOM (Trust,Opt-In, and Monetize) is here to help. Your funnel needs to build trust with your target marketing using your blog posts, and get them to opt-in with your lead magnet, and monetize with your offer. Your marketing funnel should be congruent - meaning that the one step flows into the next. Trust - Write a blog post for your perfect prospects that will resonate with them about the core issue you will help solve in their lead magnet. Remember to talk about the what, not the how. Make sure to include a link to you lead magnet. Opt-In- Here where you will share your Lead Magnet or your Tripwire offer. If your offering a tripwire, make sure to get the email address of your prospects before the get to the order page. This will allow you to follow-up with those who don't complete the order. Monetize - With a tripwire offer, your monetization will be built-in directly to your marketing funnel. If not, then map out how you are going to sale to your audience.Resources Mentioned in this Episode
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