There are producers of products and there are the end users of those products. Then, there are middlemen in between, or “channel partners.”
They’re incredibly valuable in the world of marketing and sales, but you have to know the ins and outs of marketing to and through channel partners to get the most out of that relationship.
Russ Graf, VP of Sales at NetStock, has a lot of experience in channel partner businesses, so he knows how to seamlessly fit a product or service into their world. Check out his advice to learn how to involve channel partners in your growth strategy.