Brenton Johnson started growing vegetables in his backyard in Austin, and then his front yard, and then he started selling them, and then he moved to a larger acreage, and then to an even larger acreage at his current location fifteen miles east of Austin, Texas. Johnson’s Backyard Garden is a little bit bigger now, with 150 acres of vegetables and over 100 employees – and all of this since he first started selling vegetables in 2006.
Brenton shares the hows and whys of growing Johnson’s Backyard Garden, and we take a look at the organization behind his custom-box CSA, farmers market sales, and crop management, as well as irrigation and the use of storage facilities to extend the season into the hot Texas summer. Johnson’s Backyard Garden also has a reputation as a marketing powerhouse, and we get into how Brenton has built the JBG brand.
We also discuss Brenton’s approach to the entrepreneurial aspects of farming, and how Brenton has managed the fast pace of change in his business.
The Farmer to Farmer Podcast is generously supported by Vermont Compost Company.
